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5 Major Reasons You Need to Start Using Video Marketing in Your Business




This year in 2022, the face of marketing and branding has changed. The modes and styles of marketing have taken a modern shift. The content has become more engaging and conversational. The businesses are now looking for video marketing to add to their business strategy in 2022. This strategy has set new bars for other conventional marketing. Now, businesses are moving towards adding video marketing to their strategy.

What Is Video Marketing?

Video marketing is a mode of marketing where videos are used to market products, services, and other things on social channels. Video marketing helps in increasing engagement, brand visibility, rapid sales, and building a strong customer base. Truly, video marketing works more than a picture and that is why it is considered to be a significant marketing strategy. Under the success domain, video marketing has increased brand awareness by 93%.

Why Do Businesses Need to Go for Video Marketing?

Since it is the digital age and many businesses have turned out to be seeking for newest sets of marketing. Video marketing is one of them, they make the business and brands stand out. Video marketing may not sound like a new idea, but there are ways to do it.

Among the long text and written images, people prefer to watch a two-minute video. They have more effect and grab attention. If you are not part of this game, it is time to get started. Let’s start by looking at what benefits video marketing can cost you.

5 Benefits of Video Marketing

Here are 5 major benefits that tell you how effective video marketing is. Let’s dive into it right now.

1.      Increased Social Shares

You can let your company shine through video content. Viral videos tend to share more visibility, as 92% of the content is shared by mobile users. This creates a great opportunity to make shareable content. Make sure to create fun and interesting videos that can have more chances to be shared. Use popular taglines and humor to attract customers.

2.      Growth In Revenue

Video marketing has major chances to help a business grow. Research shows marketers who are using video content are growing by 49%. Every business wants to see growth in their business and the videos can help in influencing their buying decisions. Because Forbes says that 64% of the users are inspired by videos.

3.      Videos Are Liked by Google

Videos that are optimized by Google have bigger chances to make it to the top or on the search page. The tip to do that is to optimize the videos for search engines. When the videos are optimized, they have higher chances of to rank. For instance, you can also optimize how to create a Wikipedia page for yourself for your business. You can also add links and descriptions under the videos if they are going on YouTube.

4.      Videos Keep You Relevant

Customers like those businesses that are up to date and know about new trends. Video marketing can also be used under inbound marketing. Being relevant in the market means you are doing a good job. You are keeping up with the culture and are up-to-date. Now, in the times of video marketing, there are many ways to do it. You can opt for short videos, reels, live videos, or any other immersive videos.

5.      It Is a Source of Building Credibility and Trust

Videos are a great source to make it to the top of the credibility list. They build a face for your business, and brand connecting with so many new people. You can also gain the trust of the people and let them make decisions. The more you build trust with videos and help in educating people, the more credibility will be.

Types Of Video Marketing for Content Creation

Now, the idea of video marketing and the benefits of making videos are done. You can look into some of the types of videos that can be used in the course of video marketing.

1.      Educational Videos

Well, education can be fun if it is conveyed the right way. A boring video can be turned into a fun and engaging video. Educational videos can be helpful in providing information to customers and viewers in a compelling manner.

2.      Explainer Videos

An explainer video is where you explain something. But it is not that simple, an explainer video needs to have something that can be informational and entertaining as well. Most of the searches take place to understand, you can take the advantage and make the best of explainer videos.

3.      Testimonial Videos

Testimonial videos are another great source to be used in video marketing. They are a significant tool for building a brand’s credibility. The testimonials are a way to tell how brands and services are proof that they work. Video testimonials are considered to be essential as compared to written testimonials.

4.      Product Demo

Product videos are presenting a product or service in the best way possible. It is one of the best ways to attract users and build a customer base. All product demo videos work instantly and are the next best thing for online shoppers. They engage more and can help in easily accomplishing the goal.  Among the best product videos are based on their uses, needs, and context. The three elements together can build an effective product demo video.

5.      Company Culture Video

If you want to show the ethos of your firm and let the world know about diversity, company culture videos do the job. These types of videos do not sell the brand about to market it as a whole. Cultural videos are a great way to engage and welcome all the people from around the world.


Talking about the success of video marketing, it has taken over the marketing world. Setting a new place has turned out to be an effective strategy. There are many benefits to it. From creating how-to videos to reels, video marketing has a lot of content creation opportunities to offer. It is a strategy that can grab the attention of millions of people.

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Why do Businesses Need Human resource Consulting Services?



Human resource

Human resource consulting firms play a vital role in today’s business landscape. They offer several key benefits and importance to organizations:

Expertise and Specialization:

HR consultants bring specialized knowledge and expertise to the table. They stay up-to-date with the latest HR trends, best practices, and legal regulations. This expertise is precious for businesses without dedicated HR staff or require support in complex HR areas.

Cost-Effective Solutions:

Engaging HR consultants can often be more cost-effective than hiring and maintaining an in-house HR department. Businesses can access high-quality HR services as needed, reducing fixed labor costs.


HR consultants tailor their services to meet the specific needs of each client. Whether recruitment, employee training, or policy development, consultants design solutions that align with the organization’s unique goals and challenges.

Objective Perspective:

Consultants offer an objective and impartial perspective on HR matters. They can provide insights and recommendations without being influenced by internal biases or politics, which can be valuable for making difficult HR decisions.

Efficiency and Productivity:

HR consultants can streamline HR processes, making them more efficient. This can improve productivity, as employees spend less time on administrative tasks and more on strategic activities.

Compliance and Risk Management:

HR consultants help organizations comply with labor laws and regulations, reducing the risk of legal issues, fines, and reputational damage. They also assist in implementing best practices for risk management.

Strategic Focus:

Organizations can free up their internal resources by outsourcing HR tasks to consultants to focus on core business activities and strategic initiatives. This can lead to improved business performance and growth.


HR consulting firms can adapt to an organization’s changing needs. Whether a business is expanding, downsizing, or facing other transitions, consultants can provide flexible HR solutions to support these changes.

Access to Technology:

Many HR consulting firms have access to advanced HR technology and software solutions that may be cost-prohibitive for smaller organizations to implement independently. This technology can enhance HR processes and data management.

Talent Acquisition and Development:

HR consultants excel in talent acquisition and development. They can help organizations attract top talent, assess employee potential, and implement training and development programs to improve workforce skills.


HR consultants are bound by confidentiality agreements, ensuring that sensitive HR issues and employee data are handled with discretion and professionalism.

Conflict Resolution:

Consultants can mediate and assist in resolving workplace conflicts and issues, promoting a harmonious work environment.

Global Expertise:

 For businesses with international operations, HR consultants with global expertise can help navigate the complexities of international HR regulations and practices.

In summary, human resources consulting firms provide valuable support to organizations by offering expertise, cost-effective solutions, and a strategic approach to managing their workforce.

Their ability to adapt to changing needs, ensure compliance, and improve HR processes makes them an essential resource for businesses looking to thrive in today’s competitive environment.

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PayPal quietly reintroduces $2,500 “misinformation” fine





Not long after issuing an apology and retracting a $2,500 fine to its users, PayPal has quietly re-introduced the fine into their terms of service and legal agreements.

If enforced, the leading payment processor could fine users the hefty $2,500 sum for spreading “misinformation,” or “hate”, or whatever they deem “unfit for publication.”

While the wording has been changed up, the company has listed several things they would consider fining users over, purely based on speech:

PayPal restricted and prohibited activities

  • The promotion of hate, violence, racial or other forms of intolerance that is discriminatory or the financial exploitation of a crime
  • Items that are considered obscene
  • Certain sexually oriented materials or services
  • Act in a manner that is defamatory, trade libelous, threatening or harassing
  • Provide false, inaccurate or misleading information

The original documents, which PayPal said were published in error, had much looser language on what would get users fined $2,500 over – namely the “sending, posting, or publication” of any “messages, content, or materials” that are “harmful, obscene, harassing, or objectionable.”

PayPal has seemingly taken a firm stance against adult / pornographic content in both policies, while the former prohibited things that “depict or appear to depict nudity, sexual or other intimate activities” the new policy vaguely prohibits “certain sexually oriented materials or services.”

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Employee Retention Tax Credit 2022



The employee retention tax credit 2022 (ERC) is a tax credit available to employers who keep and retain their employees. The credit is available to employers with 100 or fewer full-time employees. It applies to qualifying wages paid to employees during the business’s first quarter.

If your business is a small business, you can use Form 941-X to claim the credit retroactively.

Employers with 100 or fewer full-time employees

Employers with 100 or fewer employees are eligible to claim a refundable payroll tax credit called the Employee Retention Tax Credit.

This credit was created by Congress under the CARES Act to encourage employers to retain employees. It was originally set to expire on January 1, 2022, but Congress has extended the credit twice. This means that eligible employers can still claim the credit for their taxes for 2020 and 2021.

The credit is limited to wages paid between March 12 and Sept. 30, 2021. In addition, wages paid under the Paycheck Protection Program (PPP) cannot qualify for the credit. The credit amount is limited to $5,000 per full-time employee in 2020. In 2021, it increases to $7,000 per quarter, with a total credit of up to $21,000 per employee.

Paycheck Protection Program loans are not eligible for the employee retention tax credit

The Employee Retention Credit (ERC) is a tax break for businesses that offer a payroll protection program for their employees. Until recently, employers could not qualify for both programs at the same time. But the new legislation has changed this and now businesses can take advantage of both programs.

To receive the credit, employers must file a Form 941-X, or Adjusted Employer’s Quarterly Federal Tax Return, for each quarter that an employee was a PPP borrower.

The credit is based on wages paid between March 13 and Dec. 31, 2020. For the third quarter of each year, the credit is available for up to $10,000 per employee.

Qualified wages are based on the quarter the business began

To qualify as a severely distressed employer, your business must have had a 90% decline in gross receipts in the previous year.

You must have employed at least one person during this time. The CARES Act does not apply to businesses that are still operating, but it does apply to those that have ceased operations and declined in gross receipts.

Form 941-X is used to retroactively file

The IRS has recently released a new form called Form 941-X. The new form is designed to be filed retroactively and corrects any mistakes that you may have made in filing your original Form 941.

The form must be filed no later than two years after you paid the tax. To file this form, you will need to mail it to the IRS. The IRS does not have the capability to accept it online. If you’ve made significant changes to your business, you may be eligible to claim the ERC. The ERC is equal to 6.4% of the wages you paid to employees during the credit generating period. This credit is not available to corporations with more than 500 employees

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