You may have heard about the lead generation funnel. It is a process that many online marketers use to create more sales and traffic to their websites. The lead generation funnel is actually a series of different ideas and tactics that are combined into an overall plan for successful lead generation. These tactics all focus on creating a customer journey from the initial visit to the sale.
To help you understand how the lead funnel works, it’s important to understand a little bit of the history behind customer journeys. In a nutshell, a customer journey is a series of interactions that occur between a customer and a marketer or business. These interactions can take place on the phone, through email, in person, or on the internet. Any interaction that occurs will be an individual one between the marketer and the target audience.
Without a good lead generation strategy in place, it can be difficult to drive traffic to your website or landing page. If you have an interest in video marketing or social media marketing, you know that these techniques require the consistent creation and maintenance of a lead magnet. A lead magnet is simply a page or landing page on your website or landing page that contains links to other pages and/or content. This creates links from which potential customers can “link” to your website. However, there must be a strong incentive for a marketer to use these methods to generate traffic and interest.
Using online resources such as YouTube and article directories provide excellent opportunities to drive traffic to a website. Using video marketing, you can create a viral video that quickly gains momentum. The more interest that is generated, the faster the lead generation process becomes. However, there is a second option available: the lead generation funnel.
The lead generation funnel provides a series of steps and options for the marketer to choose from. The marketer can either create a lead capture form, such as an option form on a website, or he/she can pre-sell or sell a product to the lead through email marketing. It’s up to the marketer to decide which method is more effective. Either way, the ultimate goal is the same: generate a list of leads for future marketing efforts. If the funnel is used correctly, there should be no end to the number of people you can reach, and you should never have to wait to contact them again.
This system was created by two Internet marketing gurus named Jonny Andrews and Todd Ditchendorf. Jonny and Todd have put together an amazing series of videos that walk you step-by-step through every step of the process. They also offer video samples for download from their website. You can find their videos on YouTube and also on iTunes. This comprehensive guide covers all of the basics to generating leads for your business online.
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