How to Get References for Your Appraisal Business

Prospecting new leads is a way of life in the real estate industry. Appraisers, agents, and brokers live and die by client recommendations. The most successful real estate professionals generate leads from their personal and professional networks, ensuring a full sales pipeline without spending a fortune on marketing. Here’s how to get recommendations for your appraisal business.

Respond quickly to business inquiries

The home buying process can sometimes be overwhelming, even for seasoned professionals. Often, an entire real estate transaction will depend on your report. Without an appraisal report, financing can stagnate, buyers can back out, and a whole host of other issues can arise. When dealing with landlords, agents, brokers, title agents and other real estate professionals, do your best to facilitate transactions quickly and efficiently. Being a consummate professional will boost your reputation and lead to referrals.

Access networking events and conferences

Most cities and towns in the United States offer real estate networking events where agents, title agents, appraisers, and other RE professionals meet to discuss market developments and get to know each other. These are great places to meet people who might send you some assessment work.
Prospecting new leads is a way of life in the real estate industry. Appraisers, agents, and brokers live and die by client recommendations. The most successful real estate professionals generate leads from their personal and professional networks, ensuring a full sales pipeline without spending a fortune on marketing. Here’s how to get recommendations for your appraisal business.

Customize your assessment practice

Help your clients send you referrals more easily by building a brand they’ll remember. For example, instead of John Smith, Residential Appraiser, you could be a commercial real estate appraiser or the appraisal king. Instead of having to research your name and contact information to refer you, they can remove your brand name. Make sure you have an online presence so prospects can easily search for you online.

Offer referral incentives

You can incentivize referrals by rewarding customers who refer business to you. Offer a bonus like a gift card when customers refer new customers to you. You can also organize a raffle or a contest where each referral gives the participant a chance to win a prize.
Prospecting new leads is a way of life in the real estate industry. Appraisers, agents, and brokers live and die by client recommendations. The most successful real estate professionals generate leads from their personal and professional networks, ensuring a full sales pipeline without spending a fortune on marketing. Here’s how to get recommendations for your appraisal business.

Demonstrate expertise in your field

Being open to review-related questions from current and potential customers can help you generate referrals. Potential and current homeowners may have questions about how you achieve appraisals, neighborhood factors, landscaping effects, and more. You can bet that when that client or someone they know needs an appraiser down the line, they’ll call you.
Prospecting new leads is a way of life in the real estate industry. Appraisers, agents, and brokers live and die by client recommendations. The most successful real estate professionals generate leads from their personal and professional networks, ensuring a full sales pipeline without spending a fortune on marketing. Here’s how to get recommendations for your appraisal business.

Don’t be afraid to ask for referrals from happy clients

Your best source of leads is your current and past customers. Many landlords are happy to pass on your information to friends and family when they need nationwide property and appraisal services. Many evaluators feel they are being “pushy” or too direct when asking questions. Get those concerns out of your mind. If you’ve performed your duties well and treated your customers with the respect they deserve, chances are they’ll pass your name on to others.