The Launch Of 2023 Proton Exora in Malaysia

Wapcar – It is probably the most profitable vehicle for Proton after the Proton story. Why? Well, Exora has been on sale for 13 years and has only had an upgrade (last five) in 13 years with a few technical changes. This means that all supplier parts and technology costs have been paid for, and these are only minor changes that a handful of vendors have to work on to bring a new model into the rooms.

Also, there is NO real price rival for 2023 Proton Exora. Today, the closest is Mitsubishi Xpander and Honda BR-V, the price is 50% higher. Years ago, we sold Honda Stream (double price) and  Honda Freed. You can then choose to purchase a refurbished Toyota Wish for about 50% more. 

So the Exora has been commercially successful over the years without any real interference and even as the improved Suzuki  Ertiga arrives in Proton showrooms, there is little competition. because Exora is larger and has some persistence in the design language that allows it to continue to be popular. 

So there will finally be a BRAND NEW Proton Exora this year? Well, during the recent Proton Saga facelift, the management team hinted at the release of three new models this year and we assume that a brand new Exora will be one of the new models. there. Geely Auto, 

Proton’s 49.9% technical and commercial partner,  has a midsize pickup truck in the barn and it’s called  Geely Jia Ji. Like the Exora in terms of shape and design language, the Geely Jia Ji is expected to launch this year to replace that 13-year-old pickup truck. 

Geely Jia Ji has four powertrain options and it is the 1.5L turbocharged 3-cylinder model that we believe will arrive in showrooms in Malaysia as it is the same engine currently in use. in the Proton X50 crossover and the same engine will be introduced in the upcoming Proton X70 facelift. The Jia Ji has a hybrid powertrain, but we’re sure it won’t be introduced as an expensive hybrid powertrain would drive up the launch price. 

Proton is expected to launch the car at a retail price close to the current Exora, priced from RM59,800 to RM66,800. Therefore, we assume the price of Exora 2023 is between RM69,800 and RM78,800. Let’s wait and see. 

The Geely Jia Ji is reasonably sized with a 2805mm wheelbase, 4706mm long, 1909mm wide and 1690mm tall. Jia Ji’s cabin will have three rows of seats, and the rear passengers will have their own safety and climate control features. Drivers have a 12.3-inch central display and you can expect all the comfort and entertainment features of the Proton X50 to be shared in the latest Proton Exora. 

In terms of modifications, the Exora’s exterior now features the latest Proton logos on the grille and tailgate, and the rear fog lights have been removed.  LED daytime running lights have remained exclusive to the Premium since the 2017 update, as are the  16-inch two-tone alloy wheels. The front end is also the only one with side skirts,  rear spoiler,  black roof and black tailgate trim. 

Inside, the Premium now has full leather seats instead of half leatherette. As with the exterior, you’ll also find the current Proton logo on the steering wheel. Aside from these changes, everything else in the cabin remains unchanged from before, including the 2-3-2 seating arrangement with the second row folding 60:40 and the third row folding 50:50. 

In terms of equipment, the Executive comes with halogen headlights, 16-inch monochrome alloys (also replaced from before), manual-folding rearview mirrors,  urethane steering wheel, multi-information display instrument cluster, upholstered seats cloth, manual climate control with rear vents and N95 cabin filter,  standard head unit with Bluetooth and four speakers. 

Premium builds on the Executive by including the aforementioned LED DRLs, two-tone alloys, exterior accessories and full leatherette upholstery, as well as a leather-wrapped multi-function steering wheel and row armrests. front and second seats (first row Executive only). as a sunshade for the  driver and front passenger (for the front passenger in Executive only). 

For the premium, you also get a seven-inch touchscreen head unit based on Geely’s Global Key User Interface (GKUI), with ‘Hi Proton’ voice commands and 4G internet connectivity with the integrated eSIM card. Additional features include music streaming, live navigation, smartphone connectivity, mirroring for Android, and a Wi-Fi hotspot. 

On the safety front, ESC is now standard on the Executive and Premium, but only the latter has a reverse camera. Other features are shared and unchanged from before, including dual airbags (after the 2017 update), EBD, EBD, dual rear parking sensors and an emergency stop signal. 

Five colors are offered – Snow White, Indiana Grey, Rosewood Maroon, Ruby Red and Cocoa Gray – all of which are identical to the previous color and are available in both variants. Every purchase comes with a five-year/150,000 km warranty, three-times free labor service, and a 5-year data plan (1GB/month). Roslan Abdullah, Deputy CEO of Proton said: 

“Malaysia’s first pickup truck 2023 Proton Exora, was designed and built with Malaysians in mind. 

 “With this latest update, we’ve taken a cutting edge product and made it even better for drivers and passengers, across a wide variety of applications, enhancing power, space, and power. With over 180,000 units sold in over 13 years,  Proton Exora is the best-selling C-segment minivan in Malaysia and still holds that spot to this day,” he added. 

Have you expected the launch of 2023 Proton Exora for a long time? Welcome your comments below this section.