Digital marketing has craved the path to get success in your entrepreneur journey. Many startups got immediate success because of their unique and innovative advertising strategy. Recently marketers have started including user-generated content in their campaigns.

In this blog, you will know about all the details of user-generated content.

What is User-generated content?

Original Content in form of text, reviews, pictures, videos, and stories that is created by people instead of brands.

 People share their pictures on their social media accounts like Instagram wearing clothes of specific brands and tagging them.

• Some people also post pictures and stories of particular restaurants where they had their lunch.
• In Wikipedia people can edit the content of Wikipedia pages
• All of these are examples of Wikipedia content.

Who creates user-generated content?

·         Customers

Customers play a significant role in creating user-generated content. If you are a brand, you must encourage your users to make content for yourself. Audiences can also organically create content if you have provided the best services.

Many renowned brands like apple get free publicity because of user-generated content. After the launch of Apple products, people create unboxing videos and discuss the reviews of the product on YouTube. Make sure that you create a loyal customer base that can assist you in your UGC.

·         Employee

Employee Generated Content can create a brand story that can tell people about your struggles and achievement as a brand. Many famous companies have started YouTube and Instagram channels in which their work share their day-to-day routine

How Wikipedia has used User Generated content in its favor?

If you are a fan of office and Micheal Scott then you must know what he said about Wikipedia

“Wikipedia is the best thing ever. Anyone in the world can write anything they want about any subject, so you know you’re getting the best information possible.”

Wikipedia works as an online encyclopedia. Do you know this website is run by UGC?

 It means that Wikipedia teams allow writers and editors to edit or add authentic and relevant information on different pages. The team of this website only makes sure that the edits follow Wikipedia terms of service.

• If you want to create a Wikipedia page for your business, you need to make sure the following things
• Your content should not have hateful propaganda against any religion, community, or personality.
• You should use a neutral tone even when creating your business page. Self-promotions are strictly prohibited in Wikipedia. If you want to create your business page, it is better if you take Wikipedia page creation services. Some of the best companies work online that can help you in editing and publishing your page.
• You should not include personal ideas and sentiments in your Wikipedia edits.

 Nowadays it is difficult to create a brand identity because people have become used to digital marketing tactics like email marketing and PPC. You have to make sure that you create an emotional bond with your user so that they assist in spreading your message.

Read these 9 tips that you can follow, so that you get more UGCS.

1.      Take Feedback from your customers

If you want your customer to talk about your brand, you need to take feedback. You can do it in the form of

·         Email

 You can ask your customer to give detailed feedback on your product by sending an email to them. You can offer them a discount code.

·         Story

You can post a story on your Insta handle to ask people about the feedback on your brand. You have to make sure that you share all kinds of responses be it positive, or negative on your social media handle for authenticity.

2.      Start a campaign around a unique hashtag.

If you are running an online business, you can start a campaign using hashtags and ask your user to post wearing your products, you can use this content in 3 ways

• To increase brand engagement
• To increase brand awareness
• To increase the ROI of your business

3.      Analyze the social media conversation of your users

It is simple fact, in the era of the internet if people like your product, they will say a good thing. If they don’t like your products, they will post negative reviews about your company. With the help of a social media automation platform, you can check your customer’s reviews. If they are negative, you need to make sure that you made some amends, If they are positive, you can thank them and ask them to create UGC for your brand.

4.      Collaborate with some Influencers

You can collaborate with some influencers to start your influencer marketing campaign. Influencers can ask their followers to post content and share review. As they have social media followers, it can give an immediate boost to your brand.