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Top 4 Tips To Get More User-Generated Content For Your Company In 2022




Digital marketing has craved the path to get success in your entrepreneur journey. Many startups got immediate success because of their unique and innovative advertising strategy. Recently marketers have started including user-generated content in their campaigns.

In this blog, you will know about all the details of user-generated content.

What is User-generated content?

Original Content in form of text, reviews, pictures, videos, and stories that is created by people instead of brands.

 People share their pictures on their social media accounts like Instagram wearing clothes of specific brands and tagging them.

  • Some people also post pictures and stories of particular restaurants where they had their lunch.
  • In Wikipedia people can edit the content of Wikipedia pages
  • All of these are examples of Wikipedia content.  

Who creates user-generated content?

·         Customers

Customers play a significant role in creating user-generated content. If you are a brand, you must encourage your users to make content for yourself. Audiences can also organically create content if you have provided the best services.

Many renowned brands like apple get free publicity because of user-generated content. After the launch of Apple products, people create unboxing videos and discuss the reviews of the product on YouTube. Make sure that you create a loyal customer base that can assist you in your UGC.

·         Employee

Employee Generated Content can create a brand story that can tell people about your struggles and achievement as a brand. Many famous companies have started YouTube and Instagram channels in which their work share their day-to-day routine

How Wikipedia has used User Generated content in its favor?

If you are a fan of office and Micheal Scott then you must know what he said about Wikipedia

“Wikipedia is the best thing ever. Anyone in the world can write anything they want about any subject, so you know you’re getting the best information possible.”

Wikipedia works as an online encyclopedia. Do you know this website is run by UGC?

 It means that Wikipedia teams allow writers and editors to edit or add authentic and relevant information on different pages. The team of this website only makes sure that the edits follow Wikipedia terms of service.

  • If you want to create a Wikipedia page for your business, you need to make sure the following things
  • Your content should not have hateful propaganda against any religion, community, or personality.
  • You should use a neutral tone even when creating your business page. Self-promotions are strictly prohibited in Wikipedia. If you want to create your business page, it is better if you take Wikipedia page creation services. Some of the best companies work online that can help you in editing and publishing your page.
  • You should not include personal ideas and sentiments in your Wikipedia edits.

 Nowadays it is difficult to create a brand identity because people have become used to digital marketing tactics like email marketing and PPC. You have to make sure that you create an emotional bond with your user so that they assist in spreading your message.

Read these 9 tips that you can follow, so that you get more UGCS.

1.      Take Feedback from your customers

If you want your customer to talk about your brand, you need to take feedback. You can do it in the form of

·         Email

 You can ask your customer to give detailed feedback on your product by sending an email to them. You can offer them a discount code.

·         Story

You can post a story on your Insta handle to ask people about the feedback on your brand. You have to make sure that you share all kinds of responses be it positive, or negative on your social media handle for authenticity.

2.      Start a campaign around a unique hashtag.

If you are running an online business, you can start a campaign using hashtags and ask your user to post wearing your products, you can use this content in 3 ways

  • To increase brand engagement
  • To increase brand awareness
  • To increase the ROI of your business

3.      Analyze the social media conversation of your users

It is simple fact, in the era of the internet if people like your product, they will say a good thing. If they don’t like your products, they will post negative reviews about your company. With the help of a social media automation platform, you can check your customer’s reviews. If they are negative, you need to make sure that you made some amends, If they are positive, you can thank them and ask them to create UGC for your brand.

4.      Collaborate with some Influencers

You can collaborate with some influencers to start your influencer marketing campaign. Influencers can ask their followers to post content and share review. As they have social media followers, it can give an immediate boost to your brand.


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Why do Businesses Need Human resource Consulting Services?



Human resource

Human resource consulting firms play a vital role in today’s business landscape. They offer several key benefits and importance to organizations:

Expertise and Specialization:

HR consultants bring specialized knowledge and expertise to the table. They stay up-to-date with the latest HR trends, best practices, and legal regulations. This expertise is precious for businesses without dedicated HR staff or require support in complex HR areas.

Cost-Effective Solutions:

Engaging HR consultants can often be more cost-effective than hiring and maintaining an in-house HR department. Businesses can access high-quality HR services as needed, reducing fixed labor costs.


HR consultants tailor their services to meet the specific needs of each client. Whether recruitment, employee training, or policy development, consultants design solutions that align with the organization’s unique goals and challenges.

Objective Perspective:

Consultants offer an objective and impartial perspective on HR matters. They can provide insights and recommendations without being influenced by internal biases or politics, which can be valuable for making difficult HR decisions.

Efficiency and Productivity:

HR consultants can streamline HR processes, making them more efficient. This can improve productivity, as employees spend less time on administrative tasks and more on strategic activities.

Compliance and Risk Management:

HR consultants help organizations comply with labor laws and regulations, reducing the risk of legal issues, fines, and reputational damage. They also assist in implementing best practices for risk management.

Strategic Focus:

Organizations can free up their internal resources by outsourcing HR tasks to consultants to focus on core business activities and strategic initiatives. This can lead to improved business performance and growth.


HR consulting firms can adapt to an organization’s changing needs. Whether a business is expanding, downsizing, or facing other transitions, consultants can provide flexible HR solutions to support these changes.

Access to Technology:

Many HR consulting firms have access to advanced HR technology and software solutions that may be cost-prohibitive for smaller organizations to implement independently. This technology can enhance HR processes and data management.

Talent Acquisition and Development:

HR consultants excel in talent acquisition and development. They can help organizations attract top talent, assess employee potential, and implement training and development programs to improve workforce skills.


HR consultants are bound by confidentiality agreements, ensuring that sensitive HR issues and employee data are handled with discretion and professionalism.

Conflict Resolution:

Consultants can mediate and assist in resolving workplace conflicts and issues, promoting a harmonious work environment.

Global Expertise:

 For businesses with international operations, HR consultants with global expertise can help navigate the complexities of international HR regulations and practices.

In summary, human resources consulting firms provide valuable support to organizations by offering expertise, cost-effective solutions, and a strategic approach to managing their workforce.

Their ability to adapt to changing needs, ensure compliance, and improve HR processes makes them an essential resource for businesses looking to thrive in today’s competitive environment.

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PayPal quietly reintroduces $2,500 “misinformation” fine





Not long after issuing an apology and retracting a $2,500 fine to its users, PayPal has quietly re-introduced the fine into their terms of service and legal agreements.

If enforced, the leading payment processor could fine users the hefty $2,500 sum for spreading “misinformation,” or “hate”, or whatever they deem “unfit for publication.”

While the wording has been changed up, the company has listed several things they would consider fining users over, purely based on speech:

PayPal restricted and prohibited activities

  • The promotion of hate, violence, racial or other forms of intolerance that is discriminatory or the financial exploitation of a crime
  • Items that are considered obscene
  • Certain sexually oriented materials or services
  • Act in a manner that is defamatory, trade libelous, threatening or harassing
  • Provide false, inaccurate or misleading information

The original documents, which PayPal said were published in error, had much looser language on what would get users fined $2,500 over – namely the “sending, posting, or publication” of any “messages, content, or materials” that are “harmful, obscene, harassing, or objectionable.”

PayPal has seemingly taken a firm stance against adult / pornographic content in both policies, while the former prohibited things that “depict or appear to depict nudity, sexual or other intimate activities” the new policy vaguely prohibits “certain sexually oriented materials or services.”

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Employee Retention Tax Credit 2022



The employee retention tax credit 2022 (ERC) is a tax credit available to employers who keep and retain their employees. The credit is available to employers with 100 or fewer full-time employees. It applies to qualifying wages paid to employees during the business’s first quarter.

If your business is a small business, you can use Form 941-X to claim the credit retroactively.

Employers with 100 or fewer full-time employees

Employers with 100 or fewer employees are eligible to claim a refundable payroll tax credit called the Employee Retention Tax Credit.

This credit was created by Congress under the CARES Act to encourage employers to retain employees. It was originally set to expire on January 1, 2022, but Congress has extended the credit twice. This means that eligible employers can still claim the credit for their taxes for 2020 and 2021.

The credit is limited to wages paid between March 12 and Sept. 30, 2021. In addition, wages paid under the Paycheck Protection Program (PPP) cannot qualify for the credit. The credit amount is limited to $5,000 per full-time employee in 2020. In 2021, it increases to $7,000 per quarter, with a total credit of up to $21,000 per employee.

Paycheck Protection Program loans are not eligible for the employee retention tax credit

The Employee Retention Credit (ERC) is a tax break for businesses that offer a payroll protection program for their employees. Until recently, employers could not qualify for both programs at the same time. But the new legislation has changed this and now businesses can take advantage of both programs.

To receive the credit, employers must file a Form 941-X, or Adjusted Employer’s Quarterly Federal Tax Return, for each quarter that an employee was a PPP borrower.

The credit is based on wages paid between March 13 and Dec. 31, 2020. For the third quarter of each year, the credit is available for up to $10,000 per employee.

Qualified wages are based on the quarter the business began

To qualify as a severely distressed employer, your business must have had a 90% decline in gross receipts in the previous year.

You must have employed at least one person during this time. The CARES Act does not apply to businesses that are still operating, but it does apply to those that have ceased operations and declined in gross receipts.

Form 941-X is used to retroactively file

The IRS has recently released a new form called Form 941-X. The new form is designed to be filed retroactively and corrects any mistakes that you may have made in filing your original Form 941.

The form must be filed no later than two years after you paid the tax. To file this form, you will need to mail it to the IRS. The IRS does not have the capability to accept it online. If you’ve made significant changes to your business, you may be eligible to claim the ERC. The ERC is equal to 6.4% of the wages you paid to employees during the credit generating period. This credit is not available to corporations with more than 500 employees

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